Amazon is a website where you can buy and sell products. It is replacing normal shopping as you can do it all from home. The website is beneficial for the audience becuase they get a good image and description of what they are going to buy, they do not have to pay in cash, as it is all done by credit or debit card, they do not have to leave thier computer and it is easy to find exactly what they want, as it is broken down into different departments. You can browse by brand and all the bargain products. Your recent orders are all tracked, which allows amazon to recommend other products you might like. You can also purchase digital downloads such as mp3s, TV shows and films. This combines websites such as ebay with iTunes.
The key concepts which work on Amazon are: Immediacy, Proliferation and Reach.
Immediacy - The products can be bought and sold over the internet, with no need to go to a store.
Proliferation - There is a large number of products for the buyer to look through, they can browse by genre and brand of music and products.
Reach - Amazon is always increasing in size, so there is more chance to appeal to a wider range of people. And due to the internet itself, millions of people can browse at the same time
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